How to run a successful AppSumo campaign and move your product to the next level.

About 2 years ago, I heard about AppSumo and started to investigate how it worked and read articles about the best practices of launching a lifetime deal on this novel platform. I realized that this can be a good source of traffic, cash, and experience, so decided to go for it. We spent about 3 months preparing for the launch, after contacting their team and getting recommendations from them about improving the product and other necessary requirements to launch the campaign.